Lightlife Foods, a Massachusetts-based company that produces vegetarian and vegan meat substitutes, has announced the launch of its new plant-based meat products – Lightlife Burger and Lightlife Ground in the meat aisles of thousands of retail stores across North America.
The Lightlife Burger and Lightlife Ground will be sold at Acme, Albertsons, Haggen, Jewel, Vons, Wegmans, Pavilions, Safeway and several other natural foods stores in the US. The new Lightlife products will be sold by Whole Foods in July while other US retailers will be selling the products throughout the summer.
The new Lightlife products will be available in 3,400 plus stores in Canada including Federated Coop, Loblaws, Save-On-Foods, Longo’s, Metro, and Sobeys.
Lightlife Burger leads a new pea protein-based product line that also includes Lightlife Ground, Lightlife Bratwurst Sausage and Lightlife Italian Sausage. The Lightlife Bratwurst Sausage and Lightlife Italian Sausage will also begin hitting shelves in May at select retailers.
Lightlife claims that its products give the same taste, texture, aroma, and appearance of conventional meat, but is made using plant-based ingredients. The new plant-based line is free from GMOs, gluten, artificial flavors and soy, and is ideal for consumers who are either vegetarians or vegans or on a weight reducing diet.
The nutritional values of Lightlife Burger are 20 grams of pea protein, 0 grams of cholesterol and 2.5 grams of saturated fat in a quarter-pound patty, compared to 80 grams of cholesterol and 9.3 grams of saturated fat in a quarter-pound patty made from traditional beef. The patty is prepared with virgin coconut oil and beet powder, which give the burger a juicy and meaty texture. Since the patty is made to grill, cooking over an open fire will enhance the tender and beefy texture of the burger.
Dan Curtin – President of Greenleaf Foods, the parent company of Lightlife Foods, said: “This launch is a very exciting time for the business and the brand. We’ve said it before: we didn’t join the plant-based category overnight—we’ve long been pioneering the industry. With this in mind, it’s wonderful to be able to see years of expertise, innovation, and passion come to fruition when this groundbreaking product hits shelves this month.”