She entered the sports world amidst a lot of speculation and debate, but nonetheless she has not only survived here but also been a trendsetter of sorts who has carved a special niche for herself in her field. She is none other than Mandira Bedi. A well-known media personality who after proving her talent and capabilities in both the small and big screens ventured into being an integral part of the commentary team of Set Max in the summer of 2003 which was covering the ICC World Cup.
After her adventures as a cricket commentator, now Mandira has set her foot into the lesser-spoken and under-rated field of Women’s Cricket in India. “There is so much talent, yet we fail to give them their due,” says Mandira of the women cricketers. Mandira’s efforts to get the Women’s Cricket on the fast track bore fruits when Asmi, a Diamond company agreed to be the title sponsors for the forthcoming Test series against West Indies. The last sponsor for the ladies team was Hero Honda in 1997. Incidentally, Mandira is also the Brand Ambassador for Asmi.
She is now on a mission, that of promoting Women’s Cricket and giving the sport its well-deserved dues. Now seeing Mandira getting the sponsors and the way she has been a part of being the ambassadors which promoted the sport for the past one year, the whole venturing of hers in this path ‘lesser’ taken seems a brave but a very commendable one which sure could be achieved.
But as the old cliché goes always only time will tell whether Mandira will succeed in her escapades. All I can tell her as a fellow Women’s Cricket enthusiast is – Way to go girl!! All the best in the task you have chosen.